South Korea entering the top-ten most valuable country brands?
Perhaps no nation has garnered more advances in economy, exports, international standing and culture in the last decade than South Korea. Samsung is now in the same league as Sony, Korean soap operas...
View ArticleVideo keynote – I feel Slovenia
We’ve refered to Slovenia’s nation-branding efforts before – and also to the country’s promotional ‘I feel sLOVEnia” tagline as early as in 2007. In this speech, Valerija Mencej, Head of the Slovenian...
View ArticleBranding Kenya video
Last week we looked at a video about Slovenia’s nation-branding efforts. Now it’s the turn for yet another keynote from the Berlin International Congress held earlier this year. It’s now Mary Kimonye,...
View ArticleTime for a Japanese luxury car brand (Part I)
We’ve argued before that commercial brands coming from emerging countries such as Brazil, China and India should use their nationality as a marketing asset more, and that they can do it across many...
View ArticleSiegel+Gale on Egypt’s new tourism logo
Siegel+Gale reflects on Egypt’s recent change of logo in a new article published on their blog. For once, don’t agree with them. I loved the old Egypt logo – it was mystical, solar, serene, magic. And...
View ArticleAn issue of national identity
Siegel+Gale, the NYC-based branding firm, has issued an interesting, yet short, article on country branding. On “An issue of national identity”, the author tackles how we relate to our country and our...
View ArticleFinnish nation branding workgroup unveils Brand Finland strategy
In 2030, Finland will be the world’s problem-solver, the report of the Country Brand Delegation states in its final report. Our practical and forthright approach to dealing with challenges offers...
View ArticleOn-board nation branding: a missed opportunity for China?
Julien Lapka of the branding agency Flamingo has written a good post on how China is not using national carriers to do some nation-branding. The article is originall titled “Airline Nation Branding: A...
View ArticleWally Olins on BRIC countries’ brand potential
In January 2011 I wrote a short essay on how Bric countries were not taking full advantage of their country of origin. In there I argued that Brazil, China and India could build larger, more powerful...
View ArticleNation Branding book!
NATION BRANDING BOOK – OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and...
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